More than a color, indigo is a custom, craft, and tradition that goes back centuries and can be found the world over. 

We want to explore ways to honor the individuality of these diverse indigo cultures while also finding common threads that celebrate our shared humanity. It’s this story that inspires us to pursue indigo and its potential to point to answers from the past and pave a way toward a more positive future. 

“with love & care”

We started indi as a way to offer beautiful clothes for our little ones that represent the values we stand for—and the world we want them to grow up in. Over time the brand has evolved to incorporate inclusive clothing for the entire family, but our mission has remained the same. 

Craft

In all that we do, we honor artisan traditions and the communities where these traditions were born. Each piece we design is created in collaboration with our artisan partners and respects their craft through fair wages and consumer education. 
 

CARE

How we make our clothes stands in opposition to the trends of the fashion industry. By implementing ethical business models and a commitment to natural dye processes, we’re able to offer high-quality clothing while respecting the planet.